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The build. We took over a small home-services brand in a competitive metro and rebuilt their digital from the ground up. New site, new domain strategy, new Google Ads structure tuned to the service-area economics.
How we operate it. Search + Local Services Ads run daily. Booking forms route to a same-day callback workflow. Every chimney sweep season, we re-tune bids and creative. We're not running campaigns for them. We're running their lead engine.
What changed. The brand moved from a website that "existed" to one that operates as the primary acquisition channel. Phone is now the bottleneck, not the funnel.